01 / A BENEFIT PEOPLE USE
A little more local love.
Fund merchant-approved offers and linked wristband benefits, with clear redemption terms.
COMAL CURRENTS / FOUNDING PARTNERSHIPS
Be part of the
story they tell
for generations.
Help turn a day on the river into a tradition that brings New Braunfels closer, year after year.
COUNTRY SOUL. RIVER JOY.FESTIVAL MOMENTS + YEAR-ROUND CONNECTIONCONCEPT VISUAL
A celebration people remember.A city app people return to.A partnership with something to show.
MORE THAN A NAME ON AN EVENT
When a brand helps
a community thrive,
people remember.
The first river day. The favorite local shop. The song a family sings on the way home.
These are the moments that make a place feel like home. This year’s presenting sponsors can help establish the experiences, access and local connections that future generations return to.
Comal Currents pairs a festival vision with a useful City App, giving partners a way to serve the community beyond a single weekend.
BE THERE AT THE BEGINNING. HELP MAKE IT LAST.YOUR BRAND. A MEANINGFUL ROLE.
Choose how you
want to belong.
Explore three partnership directions. Each final proposal pairs specific brand rights with a community commitment and a clear measurement plan.
FOUNDING SEASON + YEAR-ROUND PRESENCE
Help give a new tradition its start.
Bring the festival and City App vision together through a lead partnership built around visibility, useful services and public benefit.
Explore a Presenting partnership ↗Scope and investment are tailored after discovery. Rights, exclusivity, dates and placements require a written agreement.
BRAND VALUE
- Proposed presenting recognition across approved festival materials
- Year-round app campaign inventory and seasonal storytelling
- Category exclusivity considered within an agreed scope
COMMUNITY VALUE
An agreed contribution toward resident benefits, accessible experiences or local-business programs.
PROOF OF DELIVERY
Placement delivery, verified redemptions, a benefit-funding ledger and a renewal review.
PUT YOUR PARTNERSHIP INTO PEOPLE’S HANDS
Useful by design.
Memorable by nature.
A thoughtful placement should make someone’s day better. Build your campaign around a service, a shared experience or a reason to visit local businesses.
02 / AN EASIER WAY TO ARRIVE
A welcome before the welcome.
Support park-and-ride information, accessible travel and helpful arrival guidance.
From festival weekend
to the next favorite place.
Connect seasonal app placements, local offers, family quests and participating business spotlights. Clearly labeled advertising belongs alongside discovery, away from emergency information.
Explore the City App ↗Give something
back to the hosts.
Back resident credits, quiet-space access or post-event neighborhood restoration. Publish who qualifies, what was funded and what was delivered.
See the resident commitment ↓A WEEKEND CAN START THE RELATIONSHIP
A whole year
can deepen it.
Keep your brand connected to the city’s rhythm through an agreed annual campaign, with useful offers and relevant experiences.
Fresh starts. New discoveries.
Community runs, markets, art walks and local discovery quests.
River days. Shared memories.
Festival experiences, arrival support and family-friendly offers.
Culture worth gathering for.
Food, music, makers and neighborhood business campaigns.
Make room for more giving.
Holiday shopping trails, community celebrations and voluntary giving.
Illustrative programming themes, not an announced or affiliated event calendar.
THE CASE FOR NEW BRAUNFELS
Community value.
Not just event value.
A City App earns its place by making everyday participation easier, supporting local businesses and making program outcomes visible.
Access without the runaround.
Free core information, family-friendly event discovery, accessibility details and an assisted path for people who do not use a smartphone.
More reasons to walk through the door.
Relevant discovery, optional campaigns and merchant-approved offers, with verified redemptions and clear settlements.
Better information for better decisions.
Aggregate event demand, parking and shuttle information when connected, resident feedback and simple staff permissions.
Show where the value goes.
Disclose fees, program receipts, costs and benefit allocations. Agree the City’s share in writing and reconcile it independently.
A RESPONSIBLE START
Start with a pilot.
Earn the next chapter.
- Agree the scopeNamed owners, budget, access standards and neighborhood protections.
- Measure what mattersMerchant redemptions, resident feedback, accessibility and cost reconciliation.
- Publish and decideReport results before deciding whether to expand.
TRUST BELONGS IN THE AGREEMENT
Clear promises.
Visible follow-through.
Every partnership should connect a deliverable, a measurement and a community outcome. Agree targets before launch; report the actual results afterward.
| Commitment | Evidence | Report |
|---|---|---|
| Brand visibility | Approved placement records and campaign delivery | Partner fulfillment summary |
| Local commerce | Verified offer redemptions and merchant settlements | Aggregate campaign results |
| Community benefit | Fund allocations, payments and delivered services | Public benefit statement |
| Resident experience | Voluntary feedback and issue-resolution records | Post-event improvement plan |
No attendance, impression, conversion or return-on-investment guarantees are claimed. Sponsors receive aggregate reporting, not identifiable visitor movement histories.
FAMILY FRIENDLY MEANS MORE FAMILIES INCLUDED
Build belonging
into the experience.
Children & St. Jude
Support voluntary giving through the official donation page and keep donations separate from program revenue.
Visit official giving page ↗Military veterans
Invite City-selected veteran organizations to help shape accessible participation and meaningful local opportunities.
Autism acceptance
Plan quiet spaces, visual itineraries and caregiver-friendly information. Include families at their own pace.
Proposed community priorities. No charity endorsement, City adoption or organizational partnership is implied.
LET’S FIND YOUR PLACE IN THE STORY
A great partnership
starts with a
shared purpose.
Choose your direction and the community benefit you want to explore. We’ll use your email to begin a tailored conversation about rights, investment, measurement and timing.
No payment or commitment. This tool prepares an email for you to review and send.
A FEW THINGS WORTH KNOWING
Good questions.
Clear answers.
Is the festival or City App already approved?
This is a proposed initiative. City adoption, permissions, funding, hardware integrations and launch dates require confirmation. The website presents the experience and business case, not an official City service or an announced event.
Can our brand support a specific local business?
Yes, that is a proposed partnership option. A brand could fund an eligible merchant campaign or customer benefit, with merchant consent, agreed selection criteria and verified redemption reporting. Businesses keep control of their approved offers.
What does a sponsorship cost?
Investment is scoped to agreed rights, duration, placements, production needs and community commitments. A written proposal will separate sponsorship fees, activation costs and benefit funding so each is easy to evaluate.
How will the experience remain family friendly?
Family settings, age-appropriate campaigns, accessible information and sensory-aware planning are part of the proposed design. Paid promotions must be clearly labeled. Emergency notices and core access information remain separate from advertising.
Is Ella Langley confirmed?
Ella Langley is a proposed headliner recommendation only. Availability, contract, a family-appropriate set and production feasibility must be confirmed before any booking announcement.
THE BEST TRADITIONS BEGIN WITH PEOPLE WHO BELIEVE.